Professionals BW Backhouse & Associates
3 Hamilton Street Cannington
(08) 9451 9566
(08) 9451 9967Contact us
In 2016 Professionals celebrates its 40th birthday – an incredible milestone that enables our team to reflect on our company’s achievements over the last four decades.
With a fresh new look and constant challenging of the status quo, we continue to position Professionals as the real estate agent group that is most effective at meeting the needs of the ever-developing real estate market.
Our refreshed brand and logo will build on our star’s iconic heritage. More than just a symbol of excellence, people have used stars to navigate their way home for thousands of years.
With Professionals, we will help you find your home.
Professionals care set of values are integral to how our agents conduct business and help you achieve your property dreams. They guide everything we do and everything we stand for.
Because real estate is fundamentally about human relationships, our members have a simple brand purpose that encapsulates all their behaviours – to create customer happiness through the power of people. Rather than comparing ourselves against industry standards, genuine loyalty comes from our many returning clients who love our brand and service.
Professionals Real Estate strives to meet and exceed expectations through outstanding service. This is not defined by the standards of the industry, but by the expectations of our existing and future customers. All our members have a goal of delivering remarkable service that you will tell your friends and family about.
Our passion and commitment are obviously important, but we also know you’ll get the best service when you’re working with highly trained people who are supported by an exceptional team and have access to world class marketing.
Our down to earth culture is rare in a typically serious industry. We’re approachable, genuine and talk in a friendly, non-corporate way. It drives deeper communications with customers and the local community. Since 1976, when our unique membership model originated, we have been challenging ‘normal” That’s the Professional way.
Helping you achieve your property dreams is only one part of what we do. It’s our “one team” approach of giving back to the community and our members that has a meaningful impact on lives. Our members have raised almost $3M for the National Breast Cancer Foundation in Australia and over $5M for the Child Cancer Foundation in New Zealand.
Source: Professionals – a Better Way handout, author – Professionals Cannington Team