Professionals BW Backhouse & Associates

3 Hamilton Street Cannington

(08) 9451 9566

(08) 9451 9967

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Selling Tips

  We have helped thousands of property owners sell their home for the best possible price during our 39 years of service to the community of Cannington and the surrounding suburb.

Deciding to sell your biggest asset is one of the biggest decisions you will ever make and can be quite an emotional time in your life. We are committed to helping you achieve the best possible price for your home and want the process to be as rewarding and stress-free as possible.

What are your objectives?

Before you put your home on the market it is a good idea to set our your objectives so that you and your Sales Consultant have a clear idea on what your aims are. We have found that there are 4 main common objectives from our vendors;

  1. To achieve the best possible price
  2. To suit a specific timeframe
  3. To keep level of inconvenience to a minimum
  4. To make the process as stress-free as possible


Choose The Right Agent For You

A good real estate agent with local knowledge, proven results, excellent reputation and a solid marketing strategy will give you the best possible results. In order to achieve the best price for your property you need to select a qualified and registered real estate agent. The presentation and communication skills of an agent are vital in selling your home, you need to ensure that you are comfortable with the way in which they communicate with you and present themselves to you.

Some sellers make the mistake of choosing an agent based on the lowest commission or the promise of the highest selling price for the home. This often misses the market of buyers and the best price, which can mean that your property takes longer to sell because the agent doesn’t have much invested in selling your property or has the property priced outside the market.

At Professionals Cannington we have qualified and registered real estate agents who both live and work in the area and can offer you strong local area knowledge. Our Sales Consultants are available to you throughout the process of selling your home from your very first contact with us. It is our aim to work with you in deciding a realistic value for your home, based on actual market activity in your area, we will guide you through the preparation for presentation to the market and will help you customise a marketing plan that suits your property, objectives and budget. It is also your choice on how to sell your home, whether it be For Sale or Auction.

When you speak to possible agents to sell your property don’t be afraid to ask questions and ask to see their sales history. Some questions you may like to ask are;

  1. Can you give an example of how successful your company is?
  2. May I see your profile?
  3. What do you know about the market in my area?
  4. Do you live locally?
  5. How many homes have you sold in my area?
  6. Will you be personally responsible for selling my home?


Comparative Market Appraisal

A Property Market Appraisal is an inspection of your property by a real estate agent to help determine a realistic selling price.

You can choose to have a comparative market assessment based on recent sale figures in your local area complete with sales history, this can be  emailed or sent directly through to you without having  the agent inspect your property. This will give you a good indication on what is being achieved in the current market in your area and is a good starting point before you decide on whether you are going to sell. You can obtain your free comparative market assessment for your property by contacting our office and providing the details of the property in which you would like a market appraisal on.

To achieve the best analysis of what your property is worth is to arrange for a Sales Consultant to visit your property to determine the key selling points and value guidelines for the property. When the Sales Consultant visits your home they will go through every room as part of the process and take note of key features. The information the Sales Consultant gathers from this appraisal will assist in working with you to develop a marketing plan and ensure that it is correctly positioned in the marketplace. contact our office today to have one of our Sales Consultants visit your home.


The Selling Process

Once you have chosen a Sales Consultant to sell your home you will be required to sign a listing agreement or authority to sell. This gives the agent the ability to act for you when selling your property. It is important that you take the time to read and understand all aspects before your sign and ask any questions you may have.

The agreement will set out the following:

As an owner you are obliged to disclose certain information about the property. These are matter which may affect the buyer, including;

Preparing Your Home For The Market

Deciding to put your home on the market is an

emotional decision, packed with past happy memories of milestones and celebrations. Those four walls are where you created your individual lifestyle, it reflects your desires and aspirations. As you leave this part of your life a new person and family will move into this home. The decisions that this buyer makes can be aided by you, by the decisions you make in the presentation of your home during the sale process.

An effective way of enhancing your home for visual impact is to walk around your home, inside and out and be critical of what you see. An option is to have an impartial person with you for an honest opinion. Your aim should be to present your home in such a way that it looks its absolute best. Our Pathway to Preparing Your Home For Sale offers an excellent guide and tips on how you can prepare your home for sale. Contact us today for your free booklet or download your copy.

‘It’s often the little things that attract people to your home, assisting you to sell faster and at a better price.’


Home Opens

Home opens are an easy and relaxed way for potential buyers to inspect a home and assess the level of interest before making an offer. We have also found that it can be very convenient to owners who have busy lifestyles, as they only need to focus on making the home highly presentable on a few specific occasions rather than spotless every day.

During home opens our Qualified Sales Consultant will keep a register of all people who inspect your home. We will be in touch with you after each home open to provide feedback from potential buyers.

Accepting An Offer

By law, all offers, irrespective of price level must be submitted to you by your Sales Consultant. Every offer is a sign of interest, it is important not to be personally offended by any offer, should it be below your expectation. You can say ‘no’ to an offer, and wait for another offer. As your Sales Consultant we will always work with you, and be available to discuss your options and work towards achieving the best possible price for your property.

The offer to purchase will have details of any conditions to be put upon the sale, which includes specific time to organise finance, a satisfactory building inspection and anything else relevant. You can seek advice on a contract of sale from your Sales Consultant or legal practitioner, such as settlement agent.

If you accept the offer and the conditions within the contract your property is then put ‘Under Offer’ , the offer does not become unconditional until the deposit has been made, finance is approved and any other conditions on the contract has been met. Once your offer is unconditional the sale will proceed to settlement.

Many people do not realise that they may choose their own Settlement Agent, we are happy to advise a list of our recommended Settlement Agents and prepare quotes on your behalf, however it is important to note that this choice is yours and one in which you should feel comfortable with.

It is a normal condition to have a final inspection of the property at least a week prior to settlement proceeding to ensure that it is in the same condition as when the offer was accepted. Your Sales Consultant will be in contact with you to arrange a time and date suitable to both parties.

Once you have accepted the offer and all conditions have been met and the final inspection of the property has been completed your nominated Settlement Agent will administer the settlement which includes exchange of titles and transferring of funds. Once final payment is made and settlement has occurred your home is officially sold, this is the moving day when you leave your old home and move to your new one….it is time to start celebrating!!



Keeping You Informed

We understand that communication is the key to our relationship with you. We will keep you regularly updated with the progress of the sale of your home, depending on your preference, we can contact you daily, weekly or fortnightly with any updates – its up to you!


 If you would like a more detailed guide to selling your home our Pathway to Selling booklet provides relevant and up-to-date information, contact us today for your free copy or download your free copy today.


Our Friendly and Experience Sales Consultants are always happy to help you with any questions you may have about selling your home and are happy to meet with you to discuss your needs.

Alternatively our 24/7  live property chat service is available with qualified agents ready to answer your questions.

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